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CASE STUDY

Applied Systems

MobileProducer Product Launch Campaign

MOBILEPRODUCER TEASER

This 3D generated video was leveraged to tease the release of MobileProducer. It was used on Applied's website homepage and on their social channels. The primary purpose was to generate awareness and create buzz around the upcoming release of their first App.

Picture only. No sound.

CREDIT: Scott Frizzle and Associates

TM and ©2013 Applied Systems, Inc. Used with permission.

MOBILEPRODUCER ANIMATED BANNER

Utilizing the previously created 3D product, this was a cost effective way to create an animated banner ad that announced the release of MobileProducer.

Picture only. No sound.

CREDIT: Scott Frizzle and Associates & Wade Harris Design

TM and ©2013 Applied Systems, Inc. Used with permission.

MOBILEPRODUCER RELEASE ANNOUNCEMENT

This animated video announced the release of MobileProducer. The 3D product asset was effectively repurposed as the model and the environment existed. Applied branding is evident in the beginning and then supportive messaging was incorporated around the product.

Picture only. No sound.

CREDIT: Scott Frizzle and Associates & Wade Harris Design

TM and ©2013 Applied Systems, Inc. Used with permission.

MOBILEPRODUCER PRODUCT OVERVIEW

This product overview demonstrates a few key features MobileProducer offers. Screen captures were exported from the device/App and each element and screen was recreated to match the product exactly. This piece was used on the website and also incorporated into sales presentations. A music track was added. The same track was used throughout the campaign to ensure continuity as well as create brand awareness.

CREDIT: Scott Frizzle and Associates & Wade Harris Design

TM and ©2013 Applied Systems, Inc. Used with permission.

MOBILEPRODUCER PRODUCT OVERVIEW [REBRAND]

Applied Systems rebranded after this video had been created. As this was an important asset to their sales and marketing efforts, the new logo was added to ensure proper brand alignment as well as offering a higher return on their investment.

CREDIT: Scott Frizzle and Associates & Wade Harris Design

TM and ©2013 Applied Systems, Inc. Used with permission.

MOBILEPRODUCER PRINT AD

This is the print ad for the MobileProducer launch campaign. The video imagery was created in a resolution independent environment and could also be rendered at print resolution. The ad required no photography. Therefore, the cost to create the ad was substantially reduced and the visual was consistent throughout the campaign.

CREDIT: Scott Frizzle and Associates & Wade Harris Design

TM and ©2013 Applied Systems, Inc. Used with permission.

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