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Applied Systems

Sales Kickoff Meeting Creative

MEETING THEME

The annual Sales Kickoff meeting for Applied Systems brings the entire sales force to one location for training, collaboration and recognition. The end result is to send them back into the field motivated. Working with executive management in Sales, it was determined that team building (with a hint of competition) was essential. The idea of a live sports event was pitched and selected, similar to the X Games. The "Applied Systems Performance Network" was established and provided live coverage of the "S Games". 6 teams of athletes were grouped and invited to attend the games.

 

EVENT

CREDIT: Applied Systems Marketing

TM and ©2013 Applied Systems, Inc. Used with permission.

ASPN BROADCAST OPERATIONS CENTER

A central stage or "studio" was designed and created to handle the event's primary presentations and training. Athletes would hear from ASPN's commentators (Sales executive management team) before breaking out into smaller groups for strategically scheduled programs.

CREDIT: Applied Systems Marketing

TM and ©2013 Applied Systems, Inc. Used with permission.

S GAMES KICKOFF VIDEO

This high-energy video was created to launch the Sales Kickoff Meeting. Extreme winter sports footage was combined with pictures of the sales representatives to recognize that they were the athletes competing in the S Games. "Make It. Matter." was the motivational tag line and it was incorporated throughout the video. A photo of Jim White, Executive VP of Sales, was added to a ski jumper to add a little insider humor to the video and loosen things up.

CREDIT: Cinema Concepts

TM and ©2013 Applied Systems, Inc. Used with permission.

S GAMES SIGNAGE

Large sized clings and signage pieces were integrated throughout the venue to support the theme for the 1st annual Winter S Games. Meeting rooms were labeled as extreme winter sports events and appropriate visuals were combined with colorful graphic elements to create an awesome meeting environment.

CREDIT: Applied Systems Marketing

TM and ©2013 Applied Systems, Inc. Used with permission.

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